Monthly Archives: September 2011

Banking on Blogging

Scott Schuman

It is no lie that Scott Schuman is the messiah of the fashion blog world. After The Sartorialist there were many blogs to come, whether they were as good as his or not, blogging became the next online sensation.

Until recently we weren’t sure if people could blog as a full time job. I mean, can you make a living off of blogging for yourself? Apparently so, if you attract as much traffic as The Sartorialist does- and by traffic I mean advertising bait.

Until recently, the  blogger man confessed that his blog allowed him to make in the quarter of a million dollar range saying, “more than a quarter million and less than a half a million,” per year from advertising fees at the magazine level. The Sartorialist is even unafforadable to some large companies such as American Apparel.

So how about all those Schuman wanna-bees, what can they foresee in their blogging future?

15 year old Tavi has also banked on her blog. The Style Rookie which has also received a lot of criticism for being so young and fashion forward has done very well for herself, and I mean beyond the swag. Does Schuman see these young bloggers as possible threats? Absolutely not- her audience is just that of the Jackson Five.

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Bollywood Gone British

Dipti's Collection Courtesy of FashionSchoolDaily.com

Imagine watching a Bollywood movie, where the beautiful actors have traded their multi-colored saris and kurtas for something we see in a old English movie. Not quite old as Gone With The Wind but old enough. Where is the fun in that one may ask? But there is something more demure about it. It may not be this wonderful splash of color on your television screen complimented by a romantic melody that fills your ears while the color of the sari’s also make a dance for your eyes… but it’s still classy, elegant and you do agree that even yourself would consider wearing it today in the modern Western world.

Perhaps Dipti Irla was tired of seeing so much color on her television screen. Perhaps she wanted to show us that India hasn’t completely let go of  its British past. Even though India may still hold some resentment from their past invasion or stolen jewels, they did choose to keep a little British fashion influence in their hearts.

In this collection Dipti is sharp with her cuts, bold with the shoulders and stern with her lines. Could this be an influence of the British Military on the people ? She shows us that she wanted to keep the aesthetic and the metallic accents of a sherwani but wanted to make it for the woman. Dipti transformed the sherwani into sari fabric coats and made it more feminine and more breathable by leaving them completely unbuttoned or halfway unzipped.

The color palette was soft with light golds, blues and cremes that rumor has it-  she has lightened from brighter sari fabrics. While the tops, jacket and dresses were were firmly pressed, the pants in this collection were much more relaxed much like their color. The collars were high and the hemlines were conservative which stayed true to Dipti’s personality from her past pieces that she has done at The Academy of Art.

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The Hollywood Walk of Fashion


No one really likes to admit that they follow celebrities as much as they  really do, but I do. From the red carpet to street style, a lot of celebrity fashion is what strikes people’s fashion interests and creates knowledge.  What is she wearing? Where can I get those flats? I love those jeans! Sound familiar?

We see celebrities on television, websites and in magazines always dressed to impress and sometimes not so much. Regardless if they look like train wrecks walking out of LAX, we still get captured by them even if it’s only because of their designer luggage. Have you noticed Kim Kardashian’s new Goyard travel collection? Or how about Victoria Beckhams’ luggage cart full of Louis Vuitton?

Have you ever tried to re-create a celebrity look? I am fully guilty of it because half of the the clothing and accessories they wear, I cannot afford, but I gloat in pleasure when my friends tell me they believe they saw Sarah Jessica Parker just wear the same outfit.